Greenpeace : In Their Own Words

What They Tell You About:


Funding Over the decades, Greenpeace has carefully constructed a public image of a scrappy, outlaw and underdog organization that rejects the standards and practices of the international businesses it spends so much time protesting against.


What They're Not Telling You

Greenpeace itself is a big business.
Internationally, Greenpeace has essentially morphed into one of the world's best-known consumer brands. In 2007, according to IRS filings at the Guidestar Non-Profit Database, Greenpeace, Inc. had an income of $19,454,729, while the Greenpeace Fund had an income of $39,569,311.

The Tough Questions:
How does Greenpeace's fundraising objectives affect its reliability as a source of scientific information? Isn't there an incentive to make their mission sound ever more urgent and drastic in the same way that happens in political fundraising?