• Uncategorized Blog

    Greenpeaces Delusions of Grandeur

    Greenpeace is at it again today in the Washington Post. And this time theyre suggesting that their sustainability campaign is somehow having an effect on grocers. For starters Greenpeace implies that ...

  • Uncategorized Blog

    The Fourth Estate Disappoints on Tilapia Story

    The tilapia story is still bouncing around out there with misinformed journalists repeating the easily digestible but off-base, sound-bite science that continues to suggest eating doughnuts and bacon ...

  • Uncategorized Blog

    Tilapia Story Tainted By Journalistic Mistakes

    The Winston Salem Journals Executive Editor responded to our letter this afternoon and had quite a bit to say about his papers reporting (you can read the whole email below.) But what I found most int...

  • Uncategorized Blog

    Sensational Tilapia Story Begins to Unravel

    So, despite the warnings to the media it's happened again. A reporter eager for a sensational headline has botched a story about seafood science and in the process created an unnecessary scare. This ...

  • Uncategorized Blog

    Tilapia Story – a preferable perspective?

    Nothing, if not polite. Im talking about our new friends at the Winston Salem Journal and Ill let you in a little secret, I know that paper pretty well because I read it and the Greensboro News and...

  • Uncategorized Blog

    Getting Educated About Tilapia

    Heres a quick heads up for members of the media who might stumble across a tempting tilapia story that just doesnt pass the smell test. Theres this new report out that suggests that (wait for salacio...

  • Uncategorized Blog

    Oprahs Doc Gets an Education

    As promised I contacted uber-famous Oprah Doc Mehmet Oz about his suggestion that consumers avoid some canned food because of BPA levels (that plastic stuff youve read about in baby bottles ect.) Wel...

  • Uncategorized Blog

    Oprahs Mag Gets Defensive

    Oh Oprah, please let your Magazine staff know that, like Dr. Oz, its okay to say something like your concerns are valid, perhaps our article had a few flaws well be more science-based in the future, t...

  • Uncategorized Blog

    The Real Science of Sustainability Says Theres Good News

    While organizations like Greenpeace spend their time attacking the seafood community for its supposed lack of sustainable practices, independent Government scientists have gone about their work assess...

  • Uncategorized Blog

    Greenpeace’s Ageing Playbook

    Its a little worn around the edges and the pages are a bit yellow but thats no reason to get rid of itright? Especially not when we can be eco-friendly and recycle it over and over and over again. Its...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.