• Uncategorized Blog

    Oceana’s Problem with the Mercury Messenger

    When we deliver the real facts about mercury in fish, backed up by the latest science, it appears groups like Oceana don't like it too much. Case in point; back on September 17th the Fort Myers News P...

  • Uncategorized Blog

    A Closer Look At The Mercury Menace (Part III)

    So it looks like the Chicago Tribune is completely satisfied that Michael Hawthorne's latest story about mercury in seafood meets its high journalism standards, an interesting development given the pa...

  • Uncategorized Blog

    (Part VI) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    The Chicago Tribune fears that it wasunclear in its previous letters. They wrote back yesterday to reiterate that they believe Mr. Hawthorne's article was "factual and fair." But this rather terse an...

  • Uncategorized Blog

    Why Is It That Good News About Seafood Gets So Little Ink?

    There's an old newsroom saying, "If it bleeds, it leads." You know the one that claims violence, gore and conflict drives readership and viewership? It's the same one that relegates good news to a sub...

  • Uncategorized Blog

    (Part V) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    Here's a look at our latestletter to the Tribune. I am eager to hear back from them and without sounding catty I fear the managment may be ignoring our requests. With that in mind I must say,perhaps p...

  • Uncategorized Blog

    (Part IV) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    Here's the latest on our contacts with the Chicago Tribune. I wrote to the Standards Editor Margaret Holt last week to make sure she had received my pervious emails and was aware of my continued reque...

  • Uncategorized Blog

    A Closer Look at The Mercury Menace (Part II)

    Still no word from the Chicago Tribune on our multiple requests for a review of Michael Hawthorne's latest story about mercury in seafood, so let's continue to look at some of his previous work. Back...

  • Uncategorized Blog

    A Closer Look at The Mercury Menace

    While we wait for the Chicago Tribune to answer our requests for a review of Michael Hawthorne's latest story about mercury in seafood let's take a look at some of his previous work. It's been three ...

  • Uncategorized Blog

    60 Minutes Sustainability and a Push For Big ‘ole Lobsters

    Last night CBS's 60 Minutes revisited a story it first aired in January about bluefin sushi tuna. Even before that, way back in October of 2007 the National Fisheries Institute joined the U.S. Congres...

  • Uncategorized Blog

    A Message to Environmental Journalists

    First of all let's start things off on the right foot. My name is Gavin and I am here to be a resource to you. Despite what you may have read or heard from environmental extremists the seafood communi...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.