• Uncategorized Blog

    Confusing Guidance

    Here come the guides-- the Blue Ocean Institute, the Environmental Defense Fund and the Monterey Bay Aquarium have all launched sustainable sushi guides that not only conflict with red and green lists...

  • Uncategorized Blog

    Times They Arent A Changin

    It wasn't that long ago that NFI went head-to-head with the New York Times over its misuse of science and distortion of data in reporting about seafood. You might remember that led to not only a corre...

  • Uncategorized Blog

    Reuters Is Not Above Reproach (II)

    According to the Reuters blog that tracks and responds to reader reactions to mistakes, none of its 2,500 reporters have made a mistake that's been called too its attention in the last 6 days. Wow, t...

  • Uncategorized Blog

    Reuters Is Not Above Reproach

    "All of Thomson Reuters will also uphold the Reuters Trust Principles of integrity, independence and freedom from bias. This commitment is more than a source of pride. It is the core of who we are," t...

  • Uncategorized Blog

    Greenpeace Tries to Profit Off Of Pollock Scare Story

    There is no doubt the economic downturn is hurting everyone these days and apparently Greenpeace is no exception. Take a look below at a fundraising email that went out on Friday. Greenpeace is using ...

  • Uncategorized Blog

    Extremists In Action

    Wow, what can you say about PETA? The group whose leader famously said, "Even if animal research resulted in a cure for AIDS, we'd be against it" is at it again. This time it's launched an anti-fishin...

  • Uncategorized Blog

    Dissecting Jane Hightowers Diagnosis Mercury

    Dr. Jane Hightower is a San Francisco physician who has been described in media reports as someone who's "made something of a cottage industry" out of anecdotally linking various and sometimes vague s...

  • Uncategorized Blog

    Greenpeace Announces the Sky Is Falling But Only Over Alaska

    The Alaska pollock fishery is not in danger of collapse. The always measured and restrained folks at Greenpeace were at it again today. This time insisting they were right that overfishing has pushed...

  • Uncategorized Blog

    More Seafood Sleuthing from The New York Times

    Before she was admonished by the New York Times public editor for the failures of her now discredited story about mercury in sushi tuna, Marion Burros was sleuthing around Gotham spiriting fish sample...

  • Uncategorized Blog

    Bad Choices at the Chicago Tribune

    It wasnt long ago that we told you about some questionable standards at the Chicago Tribune and how the official online biography of the Tribune Companys new media chief used the word "crap" 6 times a...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.