• Uncategorized Blog

    More Seafood Sleuthing from The New York Times

    Before she was admonished by the New York Times public editor for the failures of her now discredited story about mercury in sushi tuna, Marion Burros was sleuthing around Gotham spiriting fish sample...

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    Bad Choices at the Chicago Tribune

    It wasnt long ago that we told you about some questionable standards at the Chicago Tribune and how the official online biography of the Tribune Companys new media chief used the word "crap" 6 times a...

  • Uncategorized Blog

    Theres Something To Say For Getting It Right

    Just last week NFI held its annual meeting and I had the pleasure of meeting with some really smart engaged communicators who understand the importance of getting the ground truth science about seafoo...

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    Another Look at Mother Jones

    A few weeks ago, we shared a preview of a Mother Jones article about Tuna and Mercury. Now, Mother Jones made the entire article available via the Web. Now that the piece is going to be distributed to...

  • Uncategorized Blog

    Oceana’s Problem with the Mercury Messenger

    When we deliver the real facts about mercury in fish, backed up by the latest science, it appears groups like Oceana don't like it too much. Case in point; back on September 17th the Fort Myers News P...

  • Uncategorized Blog

    A Closer Look At The Mercury Menace (Part III)

    So it looks like the Chicago Tribune is completely satisfied that Michael Hawthorne's latest story about mercury in seafood meets its high journalism standards, an interesting development given the pa...

  • Uncategorized Blog

    (Part VI) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    The Chicago Tribune fears that it wasunclear in its previous letters. They wrote back yesterday to reiterate that they believe Mr. Hawthorne's article was "factual and fair." But this rather terse an...

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    Why Is It That Good News About Seafood Gets So Little Ink?

    There's an old newsroom saying, "If it bleeds, it leads." You know the one that claims violence, gore and conflict drives readership and viewership? It's the same one that relegates good news to a sub...

  • Uncategorized Blog

    (Part V) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    Here's a look at our latestletter to the Tribune. I am eager to hear back from them and without sounding catty I fear the managment may be ignoring our requests. With that in mind I must say,perhaps p...

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    (Part IV) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    Here's the latest on our contacts with the Chicago Tribune. I wrote to the Standards Editor Margaret Holt last week to make sure she had received my pervious emails and was aware of my continued reque...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.