• Uncategorized Blog

    The Public Is Seeing Past The Rhetoric

    According to the Today Show and Health Magazine Publix grocery stores are among the top ten healthiest in the country. The magazine lauded Publix for "making healthy eating a family affair." And sing...

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    Some Refreshing Reports

    Last week Carrie Taylor, a registered dietitian, wrote a column in The Republican where she set out to help parents who are completely confused when it comes to feeding their kids seafood. Her stated...

  • Uncategorized Blog

    Safe Harbor: Marketing or Misinformation?

    A quick review of the Safe Harbor Certified Seafood Web site reveals an attack on canned tuna that employs overt exaggeration and misinformation. It begs the question-how low is Safe Harbor willing t...

  • Uncategorized Blog

    Greenpeace Turns From Activism to Vandalism (II)

    Yesterday they were defacing Canadian grocery stores and today they're bragging about it on the internet. Well, someone from Greenpeace is bragging about it-- the poor misguided foot soldiers who were...

  • Uncategorized Blog

    A Lesson In Environmental Ethics

    Here's one you may have missed from the Earth Times. It would appear that The Environmental Defense Fund isn't just in the business of offering consumers wallet-sized seafood sustainability guides but...

  • Uncategorized Blog

    Greenpeace Turns From Activism to Vandalism

    Surprising, no... unfortunate, yes. We've been warning for months that Greenpeace was prepared to move from activism to vandalism in an effort to gain media attention for its failed retailer rankings ...

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    Guides, Lists, Logs, Contradictions and Confusion

    Let me start by saying we are not opposed to efforts to educate people about seafood sustainability. In fact sustainable seafood is the life blood of our community. It's important for consumers to und...

  • Uncategorized Blog

    Get The Lead (make that mercury) Out

    What would you think if someone sent you a gift promoting a sushi pocket guide that was supposed to, among other things, help protect you from the perceived evils of things like mercury... but the gif...

  • Uncategorized Blog

    Reuters Is Not Above Reproach (II)

    According to the Reuters blog that tracks and responds to reader reactions to mistakes, none of its 2,500 reporters have made a mistake that's been called too its attention in the last 6 days. Wow, t...

  • Uncategorized Blog

    Confusing Guidance

    Here come the guides-- the Blue Ocean Institute, the Environmental Defense Fund and the Monterey Bay Aquarium have all launched sustainable sushi guides that not only conflict with red and green lists...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.