• Uncategorized Blog

    NBC Finds The Devil Is In The Details (Part III)

    NBC Nightly News with Lester Holt believes it is okay to report something that another news outlet has reported without verifying, confirming or clarifying its authenticity and or currency as long as ...

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    NBC Finds The Devil Is In The Details (Part II)

    I was pleased to see NBC responded to our request for a change to its April 20th story so quickly. The email from the Senior Producer for Standards and Practices is below. You will notice NBC hedges a...

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    A Sign That Some Are Misguided In The Lone Star State

    Apparently some lawmakers in Texas think they know better than doctors, dietitians and researchers when it comes to how to educate sensitive subpopulations about the trace amounts of the naturally occ...

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    NBC Finds The Devil Is In The Details

    This week NBC Nightly News is finding that details matter. When journalists use vernacular where scientific specificity is called for or unresearched statistics they once heard in place of the most u...

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    Birds Of A Feather?

    Our friends tell us a lot about who we are. Here's an example, Jackie Savitz over at Oceana is now on Twitter. She's a well known environmental activist who doesn't obscure the causes she supports or...

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    Mercury Policy Pirates (Part II)

    It hasn't been two hours since we told you about the Mercury Policy Project's (MPP) proposed letter to the FDA and already the group is shopping around a significantly toned down version of its rhetor...

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    Mercury Policy Pirates

    Wheedling distortion and stale, stifled, outdated scientific thinking like a weapon Michael Bender, the one-man-band who makes up the Mercury Policy Project (MMP), appears to have set his sights on hi...

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    The Most Important Blog Entry Ever Written Anywhere, Anytime

    Do you remember as a kid looking at the picture of a toy on the box and then opening it and finding it didn't quite match the sell job created by the artist's conception? I distinctly remember being a...

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    Greenpeace; Negotiation By Temper Tantrum

    Since February of '08 we've been warning U.S. grocery stores about the perils of engaging with Greenpeace (aka the 500 pound 5 year-old) on issues of sustainability. American stores have their own sea...

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    Sustainable Confusion

    The good thing is Environmental Defense never lets facts get in the way of a good blog posting... or in this case an erroneous, misleading one. Today's sustainablog is riddled with errors including t...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.