• Sustainability Blog

    Greenpeace Report Just Fundraising Clutter

    The always-effective combination of hyperbole from Greenpeace and laziness by journalists is percolating through the media with myriad stories about Greenpeace’s new report Ghost Gear: The Abandoned...

  • Health Blog

    Consumer Reports Inches Closer To Accuracy

    Consumer Reports is out with its new Guide to Healthy Seafood Choices and the magazine, better known for ranking speakers and lawn mowers, actually stumbles onto some good advice. Please keep in mi...

  • Sustainability Blog

    Lab Grown Reporting: The Future of Fish or the Land of Make-Believe

    Los Angeles is called Tinsel Town because of the glitz, glamour, sizzle and style created by the hyperbole machine that is the movie business. It’s an industry that literally thrives on the magnific...

  • Health Blog

    Attention Reporters: USC Study Has Fatal Flaws

    Taking a break from allowing Aunt Becky to bribe her kids’ way into the school, USC is now promoting a new study that looks at dietary recommendations for pregnant women and children regarding foods...

  • Nutrition Blog

    Debunking Prevention’s Fake Food Facts

    Off to a questionable start When a list of “foods you should never eat” begins with whole wheat bread, you know you are in for a hyperbolic ride. Prevention’s article, 50 Foods You Should Never...

  • Health Blog

    Students at UC Santa Cruz Need to Eat More Tuna, Not Less: Administrators Get It Wrong

    Imagine sitting in your college dining hall. Your roommate sits down across from you with a bowl of marshmallow-festooned cereal, a slice of pizza, a cheeseburger, and some ice cream. As he announces ...

  • Health Blog

    Note to Reporters: Stop Needlessly Scaring Consumers

    Some opportunistic bloggers and click-bait reporters are using a new study on climate change and mercury to scare consumers away from eating seafood. It’s the same sad song and dance we’ve seen ti...

  • Health Blog

    Proper Perspective on the Latest Mercury Study

    A new study focused on climate change, fishing and mercury in cod and bluefin tuna has sparked a bit of hyperbolic reporting that lacks a complete understanding of the findings and often ignores neede...

  • Sustainability Blog

    Is Bloomberg Beyond Fact-Checking?

    A recent Bloomberg article claims, “the Beyond Meat of seafood is coming.” Beyond Meat is a company that creates plant-based imitation products to resemble burgers, sausages and other meat product...

  • Sustainability Blog

    Patagonia Marketing Masquerades as Eco-campaign

    Artifishal: Patagonia Marketing Masquerades as Eco-campaign The importance of salmon to lives and livelihoods should not be underestimated. The nutritional components of salmon are a dietary wonder ...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.