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NFI Crab Council Seeks New Asia Liaison

The National Fisheries Institute’s (NFI) Crab Council is looking for a new Asia Liaison. The position is the primary in-region contact for the Council’s fishery improvement projects and works collaboratively with companies, governments, NGO’s and trade associations.

The Liaison position, located in Indonesia, is responsible for oversight, progress reporting and resource coordination. The Liaison is additionally responsible for stewardship of council expansion into crab producing countries.

Interested candidates should contact Gavin Gibbons 703.752.8891 ggibbons@NFI.org

 

Greenpeace Illustrates How Out Of Touch It Can Be

As Greenpeace continues its efforts to raise funds by randomly attaching itself to any issue it thinks will garner a headline, the group’s hyperbolic talking-point- diarrhea has apparently struck again. This time the group is suggesting companies not communicate about the health benefits of seafood. That’s right. Greenpeace woud like seafood supppliers to stop, “trying to convince us your seafood is going to make us healthier.” That’s their latest effort?

It reminds me of the stellar decision making that went into a campaign years ago promoted by another similarly marginalized group. You’ll remember when they asked food banks not to distribute donations of canned tuna during the holiday season. Yes, that really happened.

So, whether it’s Greenpeace challenging the proven health benefits of seafood or others of their ilk trying to take food out of the mouths of those in need, illustrations of obsurdity in action abound.

Seafood Fraud Gets Costly In San Diego

In case you were wondering, the City Attorney in San Diego does not mess around when it comes to menu mislabeling. If you think it’s a good idea to defraud consumers by putting one fish on the menu but serving them a different, cheaper, fish it’s time to reconsider your business model.

A “truth-in-menu” investigation, launched last year, took aim at seafood fraud and has now resulted in eight criminal convictions. Eight sushi restaurants were nailed for deceiving customers. Not only did they earn themselves a criminal conviction but California law requires them to reimburse all of the investigation costs.

Let’s review; Sushi restaurants in San Diego were suspected of cheating consumers via seafood fraud, officials investigated and confirmed that suspicion, the prosecutors not only convicted them but made them pay for the investigations that ended in their own conviction… ouch.

Who said crime doesn’t pay?

Open Letter To The Woods Hole Oceanographic Institution Media Relations Office

We read with great interest your release titled Higher Levels of Fukushima Cesium Detected Offshore.

Quick question for you. Are you trying to scare consumers and negatively impact the lives of hardworking fishermen along the Pacific coast? Or are you just trying to gin up another round of funding for radiation testing work? Just wondering.

Feel free to respond on twitter @NFIMedia where we would be happy to have a public conversation about why you didn’t lead with any of the following facts mentioned in your release:

• “The [radiation levels found are] more than 500 times lower than US government safety limits for drinking water…”

• “…the levels of contamination off our shores remain well below government-established safety limits for human health or to marine life…”

• “Canadian scientists… have done sampling of fish and have not seen any Fukushima cesium in fish collected in British Columbia.”

• “… [Radiation] levels today off Japan are thousands of times lower than during the peak releases in 2011…”

Fear mongering press releases about radiation that maximize hyperbole, by design, are a disservice to consumers, fishermen and scientists who care about accuracy in reporting.

Repackaged, Warmed-Over PR Ploys From Greenpeace: Different Hashtag, Same Scam

How many times can Greenpeace recycle the same old publicity stunts before they finally exhaust the gullibility of the news media?  That seems to be the wager behind the global fundraising organization’s announcement of its latest manufactured attack on the seafood industry.

In a press release Greenpeace executive John Hocevar—who lacks real-world expertise in fisheries management specifically and commercial enterprise generally—lists off imagined crimes against sustainability committed by the tuna industry and ominously warns “there is no future” for providing tuna to consumers.  He threatens “a global pressure campaign” unless “the entire tuna industry” switches to fishing practices that he prefers.

But even basic examination shows this is another PR ploy, making irresponsible demands, driven by ulterior financial motives.  Just three years ago, Greenpeace “launched” a virtually identical campaign—that time with the title and hashtag “Think Outside the Can.” Despite threats of “nationwide flash mobs,” only a handful of naïve activists took part in activities that were distinctly less than flashy, and the campaign quickly fizzled.

Now they are calling it “Not Just Tuna” and pretending that it’s some sort of brand new endeavor.  But it’s the exact same publicity effort, with identical tactics. Ghostwritten emails sent to tuna companies in an underhanded technique known as astro-turfing? Check. Apocalyptic visions of the end of sea life as we know it? Same as before. Threats of mass protests that in reality turn out to be just a handful of Greenpeace employees? You can bet on it.

Last time around they even tampered with the labels on store-shelf canned tuna, a federal offense it’s worth noting.

These are simply not the actions of an organization that deserves to be taken seriously, even if, sadly, a few journalists are fooled by the charade.

But here are some questions that do warrant serious attention.  If reporters like Amy Sawitta Lefevre and Khettiya Jittapong at Reuters and others are going to cover talking-parrot press releases from Greenpeace, then when are they going to apply some basic journalistic skepticism to what’s being squawked at them?

Greenpeace insists, for example, that all tuna must be caught one at a time, a method known as pole-and-line.  But how could that possibly meet global demand without vastly increasing both the carbon output and cost incurred by a fleet of that kind?  Have they done any research to find out?  Apparently, no reporters have bothered to ask. Has Greenpeace ever done an environmental impact study of increasing the use of its preferred method? Has Greenpeace ever done an economic impact study to determine just how steeply consumer prices would spike under its preferred method?  What would that mean for families on a budget who rely on affordable, nutritious canned tuna?  Reporters who are giving Greenpeace free publicity don’t seem interested or even curious.

Yet those are the kinds of issues and public policy solutions that are carefully researched and deliberated every day at reasonable, responsible groups like the International Seafood Sustainability Foundation; the preeminent global body of scientists, NGOs, and leading seafood companies.  But Greenpeace has contempt for that challenging and critical work.  For more than five years now, they have refused a standing offer for a place at the ISSF table, where the real dialogue is happening on seafood policies and practices that keep the world’s fisheries safe and healthy.  Instead they wander the ocean on a $32 million luxury yacht, replete with on-deck hot tub and helicopter, costing their donors more than $700,000 per day in overall operating costs.  It’s a pleasure cruise so brazen that the crew boasts online about underwater dance parties and helicopter joyrides.  Just take a look.

The truth is that Greenpeace’s financial burn rate requires them to gin up attention so they can justify renewed donations from gullible donors.  It’s sad that some people fall prey to that kind of shell game — but news reporters ought to know better, and they owe the public a complete and balanced story.

It’s long past time for responsible journalists to start applying some scrutiny and skepticism to Greenpeace’s ludicrous fisheries management ideas.  That’s why we will remind news organizations that Greenpeace has been evading legitimate questions for years about its methods and motives — and urging investigative coverage and accountability.

They’ve got a lot to answer for, but in the meantime there is some good news.  The failures of the last several rehashes of Greenpeace’s attacks are a strong indication that the broader public caught onto their con long ago.

I believe the saying is “Told Ya”

Today we read that a group of doctors is petitioning Columbia University to remove Dr. Mehmet Oz from his faculty position because of his “egregious lack of integrity.”

  • “Dr. Oz has repeatedly shown disdain for science and for evidence-based medicine,”
  • Dr. Oz “has manifested an egregious lack of integrity by promoting quack treatments and cures in the interest of personal financial gain.”
  • Dr. Oz has “misled and endangered” the public.

Hmmmm…could have sworn I read something like that somewhere before. But that’s none of my business. #SipsTea

Dr. Oz is At it Again

March 13, 2015

Kim Rozenfeld
Executive Vice President of U.S. Current Programming
Sony Pictures Television

VIA EMAIL

Dear Kim:

I am writing to ask you to address the continued promotion and dissemination of misleading and potentially life-threatening medical advice for pregnant women on The Dr. Oz Show.

In the episode that ran today entitled How the Worst Insomniacs Finally Got to Sleep and How You Can Too, Oz posits that traces of naturally occurring organic mercury in canned tuna pose a danger to people. This goes against decades of peer-reviewed science, undermines important advice from the UN, World Health Organization, and American Heart Association, and explicitly contradicts an exhaustive Food and Drug Administration review, all of which point to the critical role seafood plays in heart and brain health.

The scientific consensus couldn’t be more clear: the benefits of eating a variety of seafood far outweigh the hypothetical harms. So when Oz irresponsibly peddles pseudo-science and mercury mysticism to his audience, he is not offering medical advice.

Seafood consumption among Americans has declined perilously, especially among those who need it most: expecting mothers and growing children, in large part because of baseless fear-mongering from supposed experts like Oz. By every measure, the great danger to American public health is that people aren’t eating enough seafood, a fact that by one estimate contributes to 60,000 preventable deaths each year.

Worse yet, even as the evidence piles up, Oz doubles down on his ignorance. As we have repeatedly identified Oz puts his viewers at risk and undermines the credibility of his distributors with his misinformation:

Nor are we the only group to raise concerns about the reliability of Mr. Oz’s claims. Slate has described Mr. Oz’s work as unproven or disproven [and] is irresponsible and borders on quackery. A review of Mr. Oz’s work by Vox lead to the author concluding, “In carefully examining Dr. Oz, unpicking the evidence behind the ideas he peddles, I came to the conclusion that, on balance, the bulk of what he has to say is misleading at best, and total nonsense at worst.” And when Mr. Oz spoke to members of Congress on Capitol Hill, Senator Clair McCaskill noted that “the scientific community is almost monolithic[ally] against you.

All of which raises the question: Why do you willfully continue to spread Oz’s harmful health advice, making you complicit in tangible harm to the American public especially American moms? We await your reply.

Thank you,

Brandon Phillips
Sr. Director of Communications
National Fisheries Institute

cc Steve Mosko
President
Leah Weil
SVP/General Counsel

John Weiser
President of U.S. Distribution
Paula Askanas
EVP, Communications

Can Dr. Oz Make You Sick?

Mehmet Oz, more popularly known as Dr. Oz on his daytime television talk show, purports to give his audience health tips and advice to improve their lives. But for years Oz has earned a reputation for dealing in bad science and New Age myth, sometimes with dangerous results.

In a segment on his March 13 show, Oz stated one of the common questions I get asked is should I worry about mercury in tuna? The answer is yes.

The answer is no.

Dont take our word for it. Tuna falls far below recommended mercury levels as adopted by the FDA, which themselves feature a built-in safety threshold of 1000%–meaning youd have to consume ten times more tuna than recommended to approach levels associated with hypothetical harm.

The fact is there has never been a single documented case of mercury poisoning in the United States caused by eating seafood. So when Oz tells his audience that tuna poses a threat to their health, hes not just engaging in unscientific lifestyle advice. Hes putting people at risk.

The UN, World Health Organization, American Heart Association, and the Food and Drug Administration have all noted that eating fish is vital to maintaining the health of the heart and brainand experts agree that the only thing we have to fear about seafood is that Americans are eating dangerously little of it, with consumption rates tanking in large part due to irresponsible fearmongering like Ozs.

One study by Harvard University estimated that 84,000 preventable deaths occur each year due to a lack of seafood consumption.

Worse yet, Oz has been on the wrong side of fish science for quite some time. As we have identified here, here, here, here, here, here, here, here, here, and here, Oz has relatedly put his viewers at risk with his advice.

Luckily, the public is starting to catch up. A number of damning investigations into Ozs advice have shown his willingness to engage in garbage science time and again. The British Medical Journal found a whopping 54% of Ozs segments are not backed up by any peer-reviewed medical journals, or are contradictory to current best practices. Slate has described Ozs work as unproven or disproven irresponsible and border[ing] on quackery. A review of Ozs work by Vox lead to the author concluding “that, on balance, the bulk of what he has to say is misleading at best, and total nonsense at worst.” And when Mr. Oz spoke to members of Congress on Capitol Hill, Senator Clair McCaskill noted that “the scientific community is almost monolithic[ally] against you.

Ozs show should be recognized for what it is: a piece of lifestyle entertainment. But in this case, its entertainment that should come with a warning label.

NBCNews.com Replaces Reality, Regulation and History with Hyperbole

A story this week on NBCnews.com about the state of the seafood industry is packed with sensationalism and hyperbole, yet absent much of the real science, facts and figures that drive actual sustainability.

To begin, U.S. fisheries are among the worlds best managed and most sustainable. Though not referenced by name a single time in this article, the National Oceanic and Atmospheric Administration, NOAA, regulates U.S. seafood with headquarters in Washington D.C., five regional offices, six science centers and more than 20 laboratories around the country and U.S. territories.

Author John Roach, however, perpetuates doom and gloom throughout this piece, asserting voids left by cod, halibut and salmon that need to be filled by other fish. Were guessing Mr. Roach isnt aware that salmon shattered modern-day records in 2014, returning to the Columbia River Basin in the highest numbers since fish counting began at Bonneville Dam more than 75 years ago. Could you tell us again about that void?

Mr. Roach also intones a narrative of sustainability disaster for popular predators like tuna but forgot to mention groups like the International Seafood Sustainability Foundation (ISSF), a coalition created through a partnership between WWF, the worlds leading conservation organization, and canned tuna companies from across the globe to insure the long-termconservation and sustainable use of tuna stocks. In an article that claims the sky is falling for species like tuna its odd that ISSF gets nary a nod or even a mention.

Switching gears, Mr. Roach goes on to blame giant trawlers armed with technology and massive nets as part of the reason were running low on fish. As in any industry, technology gets better by the day, creating more efficient ways to do business. However, new technology is by no means exempt from standing national and global fishery regulations, such as catch-limits, by-catch laws, compliance, and so forth. To suggest that enhanced technology or bigger or faster boats are causing our fish supplies to dwindle ignores the impact of technology on sustainability and even regulatory oversight. There are pros and cons to every catch-method and there is no one-size-fits all solution to sustainability challenges but to blame technology without recognizing its contribution to solutions is folly.

Hyperbolic rhetoric about sustainability continues to be discounted by legitimate fisheries experts in the scientific community. In fact, one report forecasting empty oceans by 2048 was challengedby a number of independent researchers who described the study that promoted the statistics as, flawed and full of errors. IncludingRay Hilborn, a professor of aquatic and fishery sciences at the University of Washington in Seattle whose research into the study lead him to say, “this particular prediction has zero credibility within the scientific community. After Hilborn s analysis the author of the original study himself explained that his research was not in fact predicting worldwide fish stock collapse at all but merely examining trends. Articles like this track along precisely with the discounted, overblown storyline that gave birth to the empty oceans by 2048 nonsense.

Whether youre a natural optimist or not, there is no question that seafood harvested from U.S. fisheries is inherently sustainable as a result of NOAAs fishery management process and global fisheries management is far from the wild west scenario bandied about. Things arent perfect and theres work to be done but the game is not almost over and those who suggest it is, willfully propagate that narrative not because its accurate but because bad news sells.

NYT Well Blog Promotes Contrived Controversy

The latest edition of the New York Times Well Blog highlights blogger Tara Parker-Pope’s unwillingness to accept the current state of science about seafood, a trait seen all too often in myriad environmental activist groups. These groups have no qualms about scaring people away from nourishing foods and thereby negatively impacting child development when the facts don’t conform to their larger pollution agenda. This strategy marginalizes their voice in this discussion and unfortunately Parker-Popes as well.

Parker-Pope suggests that the debate over mercury in fish, tuna specifically, rages a-new based on the Dietary Guidelines Advisory Committees (DGAC) latest findings. This characterization is born from the desperate spin of activist groups. These groups, and literate people everywhere, can easily read the DGACs findings, along with the latest work from the United Nations Food and Agriculture Organization, World Health Organization and the FDA on the topic, and find they have come to the conclusion that for years pregnant women have been erroneously warned away from seafood. But for activist groups to embrace the findings of independent, published, peer-reviewed science that says hyperbolic mercury warnings have done more harm than good, is to admit they were wrong. Stronger, more confident groups would step up, accept the science and work on new strategies, but ones that rely on rhetoric in staunch opposition to reality continue to obfuscate the facts, and in the process carry on doing more harm than good.

The suggestion that the jury is still out on this issue and the overt claim that the panel withheld a recommendation about tuna is, at its core, not accurate. Parker-Pope even briefly discusses the panel’s very clear recommendation. Here it is:

  • Based on the most current evidence on mercury levels in albacore tuna provided in the Report of the Joint United Nations Food and Agriculture Organization/World Health Organization Expert Consultation on the Risks and Benefits of Fish Consumption, 2010, the DGAC recommends that the EPA and FDA re-evaluate their current recommendations for women who are pregnant (or for women who may become pregnant) or breastfeeding to limit white albacore tuna to not more than 6 ounces a week.

In the Well Blog the science of that recommendation is glazed over in a rush to give voice to the advocacy groups who are upset about it. But the reality is the DGAC clearly suggests the FDA and EPA go back and re-evaluate their current limit on albacore tuna for pregnant women based on the latest science. And what does the FAO/WHO report, cited, and the FDA Net Effect report conclude? They conclude that the benefits outweigh the risks. In fact the FDA’s net effect report raises the albacore consumption ceiling from 6 oz to 56 oz per week. Yet Parker-Pope and MPP prefer to ignore this stark conclusion and claim the issue remains trapped in a vortex of debate. It does not.

After herself posting a litany of clear scientific conclusions and quotes from real experts who say the benefits outweigh the risks, Parker-Pope digs deep to turn the narrative back to the fictitious debate that is supposedly raging. To do that she leans on a recent Consumer Reports article in which the consumer electronics magazine expresses concerns about mercury in tuna. What she fails to report is the FDA blasted that very Consumer Reports article as out of step and unreliable:

“The Consumer Reports analysis is limited in that it focuses exclusively on the mercury levels in fish without considering the known positive nutritional benefits attributed to fish. As a result, the methodology employed by Consumer Reports overestimates the negative effects and overlooks the strong body of scientific evidence published in the last decade.

In her conclusion Parker-Pope suggests readers look to a turtle preservation group that employs not a single medical doctor or dietitian for ongoing nutrition advice. This direction is given in the face of an avalanche of independent data that concludes Americans don’t eat enough seafood.

Lets be clear about what we are talking about: public policy strategy executed by groups like MPP. Blog postings like this one are designed to promote a narrative that claims there is an ongoing debate where there is not. Reasonable, responsible, informed members of the nutrition and scientific community have identified the conclusions of more than a decade’s worth of science and understand that the benefits of seafood consumption, including tuna, outweigh the risks. They understand independent research tells us that risks from minute amounts of mercury in seafood have been overstated and that warnings are making mothers eschew a food that clearly aids in fetal development.

If the MPPs of the world make enough noise and the Tara Parker-Popes of the world accept their flawed narrative as gospel, they can distract from the overwhelming evidence that they are responsible for creating a public health problem. They can divert attention away from the fact that the mercury boogeyman they’ve so often traded on has been relegated to a bin that contains the remains of anti-vaccine campaigns and sightings of the Loch Ness Monster.