Greenpeace Recycles its Retailer Rankings

April 28, 2010 Washington, DC – The marginalized public relations extortion campaign known as Greepeace’s retailer ranking effort has updated its list of store rankings and continues to make unreasonable demands while claiming credit for changes had no role in.

“This is not a constructive campaign designed to help guide retailer’s efforts at seafood sustainability. It isn’t in its fourth iteration and it wasn’t in its first,” said John Connelly, President of the National Fisheries Institute (NFI.) “Responsible retailers are working hard at seafood sustainability and just because they don’t cave to all of Greenpeace’s demands doesn’t mean they’re not focusing on this issue.”

Many of the fish Greenpeace wants removed from stores are certified as sustainable by the Marine Stewardship Council while others are considered some of the best managed fisheries in the world. Greenpeace’s misleading campaign continues to be based on ideology and hysteria not sound science.

“A sustainability program should be about a sourcing initiative not a public relations initiative. Just because a retailer isn’t talking about his or her program everyday in the press doesn’t mean they’re not doing anything,” said Connelly.

Greenpeace’s unreasonable demands would have an immediate and measureable impact on the public health of all Americans. Doctors and dieticians say Americans should eat 39 pounds of seafood a year, or 2 to 3 seafood meals per week for maximum health benefit. Currently, Americans only eat 16 pounds. Even with that knowledge in hand, Greenpeace is still demanding stores remove almost half of all seafood from sale.