Over the decades, Greenpeace has carefully constructed a public image of a scrappy, outlaw and underdog organization that rejects the standards and practices of the international businesses it spends so much time protesting against.
Greenpeace itself is a big business.
Internationally, Greenpeace has essentially morphed into one of the world's best-known consumer brands. In 2007, according to IRS filings at the Guidestar Non-Profit Database, Greenpeace, Inc. had an income of $19,454,729, while the Greenpeace Fund had an income of $39,569,311.
