The Orlando Sentinel has an article about species substitution today. No matter how you pretty it up it’s plain and simple fish fraud, a fact NFI members have known for years and have been working on through their membership in the Better Seafood Board.
While it’s not always quite clear if the supplier or the restaurant is the culprit in this bait and switch scam there’s one way to know you’re dealing with a reputable partner; ask—are you a member of the Better Seafood Board?
