Safe Harbor

If you'll remember it was just this month last year that we blogged about Safe Harbor Certified Seafood and how its website features an attack on canned tuna that employs overt exaggeration and blatant misinformation.

You may have come across this recent article on something called Examiner.com, it's a series of websites where people who "consider [themselves] an insider with insights and knowledge to share" write articles for the site with minimal editorial oversight. That's how this 450 word advertisement for Safe Harbor Seafood made its way to the web.

A quick review of the Safe Harbor Certified Seafood Web site reveals an attack on canned tuna that employs overt exaggeration and misinformation. It begs the question-how low is Safe Harbor willing to go to push its product? It's a product that is marketed as one designed to help protect consumers, but is apparently being promoted with half truths and innuendo rather than ground truth science and fact.