In the PR game, one of the oldest news hooks in the book is to base a story on an upcoming holiday. While it's cheesy, it's also effective, and can help get even the most mundane story into print.Earlier today, Monica Eng from the Chicago Tribune's food blog, The Stew, fell for it, and we can't help but be disappointed: "Looking for an inexpensive last minute Mother's Day gift," writes Eng. "Consider talking to mom about mercury contaminated fish."
More than once I have bemoaned the fact that one media outlet or another did a story on seafood and did not reach out to use NFI as a resource. I maintain it’s rather difficult to write a story about the seafood industry and not contact the leading voice for that industry… or at least it’s rather difficult to write a fair and accurate story without doing so.This time the reporter in question did reach out to NFI but we were not featured in her final product.Why?